Black Platinum Gold’s First Luxury Hospitality Marketing Course Unveiled

The last year has ravaged the hospitality industry. With signs of recovery becoming prevalent, it has become crystal clear that the new normal requires a different strategy to stand out and succeed.

Black Platinum Gold’s carefully curated “Luxury Hospitality Marketing & Communication Strategies Course” will give you an exclusive, intelligent and futuristic approach that will elevate your brand to a rare gem. Your team will learn key principles in brand positioning and communication strategies catered exclusively to luxury hospitality marketing. The go-to-market strategies divulged will seal your rule in an uncertain world where start-ups constantly challenge your reign.

This exclusive “Luxury Hospitality Marketing & Communication Strategies Course” would be beneficial to:

• Luxury Brand Managers working in the hospitality industry

• Luxury Marketing Communication Managers building communication campaigns in the hospitality industry

• Luxury Business Leaders involved in strategic brand level initiatives in the hospitality industry

• Luxury Entrepreneurs in the hospitality industry

We invite you to own your space as a tanzanite in a world of cubic zirconias, by signing up for Black Platinum Gold’s ”Luxury Hospitality Marketing Course – Brand Positioning & Communication Strategies” today.

Black Platinum Gold has worked and partnered with high-end luxury hospitality and lifestyle brands as a marketing consultant, communication strategy expert, and digital content producer over the last few years. Black Platinum Gold revolutionized how hospitality brands interact with consumers through an innovative out-of-the-box business model by offering destinations to more than 20 countries through an online auctions platform. This has given us unique and comprehensive insights into the direction the luxury hospitality industry is heading and has allowed us, to innovate and charter a new course ahead by positioning Black Platinum Gold as a high-end travel luxury brand unicorn.
Reinventing the luxury travel business during a pandemic has not been plain sailing and having sailed through the storm we know what is needed to steer the course smoothly. As a Black Platinum Gold partner want to share our insights with you. 

COURSE DURATION: 3 hr, 30 min

COURSE TOPICS:

WHAT LUXURY TRAVELLERS WANT

• AUTHENTICITY

• BESPOKE EXPERIENCES

• TRANSFORMATIVE TRAVEL

• TIME, SPACE, CHOICE

• WELLNESS

OBJECTIVES

• TAILORED AWARENESS

• WORD OF MOUTH

• QUALITATIVE GROWTH

• LOYALTY

IDENTIFY CUSTOMER INSIGHTS 

• NEW TECHNOLOGY

• SUSTAINABILITY

• CULINARY EXPERIENCES

• MICRO-VACATIONS

• SLOW TRAVEL

• HUMAN TOUCH

SWOT ANALYSIS

• STRENGHTS

• WEAKNESSES

• OPPORTUNITIES

• THREATS

BRAND POSITIONING 

• IDENTIFY KEY PILLARS

• REALITY CHECK

• THE WAY FORWARD

MARKETING GOALS

• INCREASE BRAND AWARENESS

• RECRUIT NEW CLIENTS

• QUALITATIVE RETENTION

• BRAND LOVE

PERSONA-DRIVEN MARKETING 

• TRAVELER PERSONA

• THE TRAVEL PLANNING JOURNEY

• DREAMING PHASE

• BOOKING PHASE

• EXPERIENCING PHASE

TOUCH POINTS

• WEBSITE & CTA

• SOCIAL MEDIA CHANNELS ALWAYS ON

• CONTENT CREATION

• TONE OF VOICE

• HASHTAGS

• VISUAL IDENTITY

• DARK POST

• GOOGLE ADS

• TRIGGERED EMAILS

• PRE-ARRIVAL MESSAGES 

• DURING STAY MESSAGES

• POST-STAY MESSAGES

• ADDITIONAL REVENUE GENERATING MESSAGES

INFLUENCE, PR & MEDIA

• INFLUENCE, NOT INFLUENCERS

• DISCOVERY STRATEGY

• PAID

• OWNED

• EARNED

• BRAND INFLUENCE

• PR & CRISIS MANAGEMENT STRATEGIES

• CORPORATE SOCIAL RESPONSIBILITY