Around the world, tourism is a lifeline for rural communities, providing jobs, supporting rural businesses and protecting natural and cultural heritage. World Tourism Day 2020 emphasized the role the sector will play in helping rural areas recover from the impacts of the COVID-19 pandemic and build for the future.

Tourism has proven to be a lifeline for many rural communities, but its true force still needs to be fully deployed

COVID19 – Recommendations on Tourism and Rural Development

UNWTO used the occasion of World Tourism Day to launch its new Recommendations on Tourism and Rural Development. The new publication outlines the key steps destinations can take to fully harness the potential of tourism to help drive social and economic recovery outside of urban areas. Recognising the important role new ideas and technology will play in this, UNWTO also announced the winners of its Rural Tourism Innovation Competition. Organized with the Government of Spain, Google Spain and the Federation of Rural Women’s Associations (FADEMUR). The competition attracted more than 130 applications from across Spain. Almost half of applications (43%) were put forward by women. My Street Book won the prize in the Innovation category, and the winner of the prize for the start-up with the biggest social impact was Van Woow.


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