Norwegian Cruise Line will sail in the Metaverse

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Norwegian Cruise Line will sail in the Metaverse

Norwegian Cruise Line will sail into the Metaverse with the launch of NFT’s first cruise line collection, which is part of the avant-garde history of the brand.

Auctioning a collection of six NFTs

Ncl auctioned and offered for sale a collection of six NFTs to celebrate the launch of Norwegian Prima Class. The art creations for the NFTs were designed by Manuel Di Rita, known as ‘Peeta’, the Italian artist who designed the hull of Norwegian Prima and its sister ship Norwegian Viva.

The first of the six art pieces will be auctioned at a starting price of $2,500, while the others will be sold with prices starting at $250. The winner of the auction will also win a balcony cabin cruise on one of Norwegian Prima’s inaugural voyages to the US, sailing from Ncl’s new PortMiami terminal located in Miami.

“We are thrilled to be partnering with Peeta on this project for the first time for our brand and the industry,” comments Harry Sommer, president and chief executive officer of Ncl. “Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, and we are delighted to share this with our guests and to donate the proceeds from this new venture to Teach For America, an organisation and cause very near and dear to our hearts.

The first piece in the NFT collection captured the creativity of Norwegian Prima’s hull and offered the buyer the opportunity to own a piece of Norwegian Prima. The other five NFT pieces showcase some of the innovative 3-D elements often depicted in Peeta’s artwork and will be featured on board Norwegian Prima, including the ship’s three-tiered Penrose Atrium.

Digital and cruising

“At Norwegian Cruise Line, we are committed to adopting the latest technology and strongly believe that providing our guests with the opportunity to own digital assets that connect them to a cruise experience is an essential next step,” said Scott Piccolo, chief digital experience officer, Norwegian Cruise Line Holdings. “We are proud to be working with Peeta on the cruise industry’s first NFT collection. All proceeds from the auction and NFT sales will be donated to Teach For America, which supports a network of leaders expanding opportunities for children from classrooms, schools and every sector and field that shapes the broader systems in which schools operate.