Tourism: Nutella celebrates the beauty of Italy

Beautiful initiative carried out by Ferrero (distributor of Nutella) to help Tourism in Italy heavily affected by Covid 19. Will be put on the market 30 jars of Nutella that recall 30 Italian tourist locations.

The special labels edition named “Ti Amo Italia” (I love you Italy) celebrates the country, touching all regions, from Gran Sasso to Cinque Terre, from Scala dei Turchi to Gran Paradiso, from Monte Rosa to Venice, and from Lake Como to Alberobello.

The aim of the project is to affirm the Italian character and the excellence of the “Made in Italy” brand with immediate recognizability. It is no coincidence that the campaign was started at this difficult time in order to help out a strategic sector of the Italian economy as is tourism.

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Nutella: The thirty Italian places featured are:

1. Abruzzo: Gran Sasso
2. Basilicata: Matera
3. Calabria: Arco Magno di San Nicola Arcella
4. Campania: Faraglioni di Capri
5. Emilia Romagna: Portici di Bologna
6. Friuli Venezia Giulia: Vigneto di Savorgnano
7. Friuli Venezia Giulia: Lago di Fusine
8. Lazio: Civita di Bagnoregio
9. Lazio: Monte Circeo
10. Lazio: Via Appia Antica
11. Liguria: Cinque Terre
12. Lombardia: Lago di Como
13. Marche: Colli di San Severino
14.  Molise: Cascate di Santa Maria del Molise
15. Piemonte: Langhe
16. Piemonte: Monte Rosa
17. Piemonte: Lago Maggiore
18. Puglia: Alberobello
19. Puglia: Roca Vecchia
20. Sardegna: Arcipelago della Maddalena
21. Sardegna: Su Nuraxi di Barumini
22. Sicilia: Scala dei Turchi
23. Sicilia: Stromboli
24. Toscana: Val d’Orcia
25. Trentino Alto Adige: Parco Adamello Brenta
26. Trentino Alto Adige: Lago di Braies
27. Umbria: Piani di Castelluccio
28. Valle d’Aosta: Gran Paradiso
29. Veneto: Venezia
30. Veneto: Burano

https://www.instagram.com/nutellaitalia

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